If you haven’t taken the leap and launched your website yet, you should know you are losing out on some valuable clients. That’s right, even if you are running a local business, you should have a website and all that other good stuff that turns businesses into success.
But maybe you haven’t taken the leap yet because you are not sure on how to proceed. Do you follow the user-friendly way of starting your own site with themes that are available to you? Or do you use a professional and get a site designed?
If this is the question that is stopping you, definitely read this article until the end. It provides website design advice for local businesses you have to know.
1. Establish Your Goals
You should start by establishing your goals for the site before the designing process can begin. In other words, are you just going to use it to gain traffic? Or do you want to start selling products online as well? Maybe you were also thinking about adding a blog section where you can post a few articles?
You see, the type of design you choose will have an influence on all the above-mentioned factors. For example, you can’t just use any theme for selling products. You’ll require an e-commerce based design for this. But if you only want to use the website to gain an online presence and attract more business your way, even the free themes can do the trick.
2. Off The Rack Or Custom?
Why do local business owners approach professional designers for their theme, when all the pre-created themes are there and ready to use? Because a custom design can be created specifically around your business. Chances are you have a logo and a brand you want to incorporate into the website, and with pre-created themes, this can get a little difficult.
A custom design allows for more detailed tweaks and options, but also makes the site more functional and unique. Plus, you won’t have to worry whether the site is responsive to all devices, seeing a professional designer keeps these things in mind.
3. Search Engine Friendly
Designers today have a relatively tough job. They have to balance the search engine optimization aspects of a site while making it look good, practical, and user-friendly.
If you choose to go with a pre-created theme, you can only hope the author or authors were vigilant in this regard. Because not only are you trying to get more attention to your local business, but you also want to establish yourself as an authority business.
Open Up Your Imagination
When it comes down to it, a custom design gives the chance to let your creative side leap to the forefront, and there won’t be any doubt what local business the website represents. With a pre-created theme, you can still gain extra exposure, but you really risk getting lost in the crowd.
It’s up to you to decide what the website will mean to the local business and what you ultimately want to achieve. Then, make your choices from there.