What is SEO?

SEO stands for Search Engine Optimization.

This is the process of getting free traffic through search engines. There are many businesses out there that have managed to grow their sales by employing SEO. For business in the Guelph area, consider this resource: http://stokesseo.com/guelph

It is not as hard as it might seem, but it needs to be done right if you want good results.

Search engine companies update their algorithms so that they can provide the best possible results for their users. This is why it is a good idea to use white hat techniques. Using black hat techniques can sometimes mean losing your rankings on the search engine results page when an update is done.

The process of SEO is simple. You need to first choose the right keywords that are related to your business. Don’t make the mistake of using keywords not related to your business because you may end up hurting your SEO campaign. Have a list of keywords so you can vary from article to article. You should also avoid keyword stuffing.

Once you have the keywords, you will move to the next process of creating content. You should focus on creating quality content instead of spun articles. This is because search engines favor websites that have quality content. If you aren’t able to create quality content, consider hiring a content creator or freelance writer to help you out. Content can be in the form of articles, PDF, videos, audios, etc.

Linking is one of the most expensive and time-consuming aspects of SEO. This s because getting quality links can be expensive and takes time. You should ensure there is proper linking in your website before you start looking for external links.

SEO will involve the above process. When starting out, it is a good idea to hire an expert who will be able to help you with the SEO campaign.

Posted in SEO

Website Design Advice For Local Businesses – A Basic Guide For Newbies

If you haven’t taken the leap and launched your website yet, you should know you are losing out on some valuable clients. That’s right, even if you are running a local business, you should have a website and all that other good stuff that turns businesses into success.

But maybe you haven’t taken the leap yet because you are not sure on how to proceed. Do you follow the user-friendly way of starting your own site with themes that are available to you? Or do you use a professional and get a site designed?

If this is the question that is stopping you, definitely read this article until the end. It provides website design advice for local businesses you have to know.

1. Establish Your Goals

You should start by establishing your goals for the site before the designing process can begin. In other words, are you just going to use it to gain traffic? Or do you want to start selling products online as well? Maybe you were also thinking about adding a blog section where you can post a few articles?

You see, the type of design you choose will have an influence on all the above-mentioned factors. For example, you can’t just use any theme for selling products. You’ll require an e-commerce based design for this. But if you only want to use the website to gain an online presence and attract more business your way, even the free themes can do the trick.

2. Off The Rack Or Custom?

Why do local business owners approach professional designers for their theme, when all the pre-created themes are there and ready to use? Because a custom design can be created specifically around your business. Chances are you have a logo and a brand you want to incorporate into the website, and with pre-created themes, this can get a little difficult.

A custom design allows for more detailed tweaks and options, but also makes the site more functional and unique. Plus, you won’t have to worry whether the site is responsive to all devices, seeing a professional designer keeps these things in mind.

3. Search Engine Friendly

Designers today have a relatively tough job. They have to balance the search engine optimization aspects of a site while making it look good, practical, and user-friendly.

If you choose to go with a pre-created theme, you can only hope the author or authors were vigilant in this regard. Because not only are you trying to get more attention to your local business, but you also want to establish yourself as an authority business.

Open Up Your Imagination

When it comes down to it, a custom design gives the chance to let your creative side leap to the forefront, and there won’t be any doubt what local business the website represents. With a pre-created theme, you can still gain extra exposure, but you really risk getting lost in the crowd.

It’s up to you to decide what the website will mean to the local business and what you ultimately want to achieve. Then, make your choices from there.

Different Marketing Strategies for Local Business

There are a lot of different marketing strategies that can help local business owner boost its sales and grow their own business. They just need to find a great consultant to offer their service to help them reach its target audience.

The very most common marketing strategies as of today is through digital marketing and using Social media to boost your content. Some people also build website for their business, products and services. It is a much effective approach as you can dominate your competition and reach more possible customers.

Some also do a more advance marketing strategy like SEO, PPC, and video or content marketing.